About Mirus Advisory

Built for the Post-AI Economy

We founded Mirus Advisory with a simple premise: the future of strategic advisory isn't retrofitting AI onto legacy models—it's building natively for how AI changes everything.

Our Approach

We combine AI's processing power with human strategic judgment. Our proprietary systems analyze millions of data points while senior advisors identify what matters and craft what works.

This hybrid intelligence delivers insights at unprecedented speed and depth—not incrementally better consulting, but a fundamentally different capability.

What We Do

We help leadership teams navigate three critical questions:

Where is AI taking your industry?
We model disruption scenarios and identify which capabilities become obsolete versus essential.

What moves should you make now?
From M&A opportunities invisible to traditional analysis to new business models enabled by AI, we identify strategic options others miss.

How do you transform without breaking what works?
We architect transformations that capitalize on AI rather than just respond to it.

Our Structure

We maintain strategic independence through deliberate choices:

  • No billable hours—we price on value created, not time consumed
  • No implementation conflicts—we provide strategic clarity, then help you choose the right execution path
  • No junior pyramids—our senior advisors are amplified by AI

When clients need implementation support, we can introduce proven partners suited to specific needs. This separation ensures unbiased strategic recommendations.

Leadership

Joe Dwyer speaking about AI at the 2024 Kellogg PEVC Conference
Joe speaking on AI at the 2024 Kellogg PEVC Conference

Mirus Advisory was founded by Joe Dwyer—technologist, investor, and professor who has spent three decades building and scaling companies across disruptive markets. He leads a senior-only team that combines startup velocity with Fortune 500 operating expertise.

Our Belief

We belive that the economics of intelligence will approach zero over the coming years. Organizations that prepare for this reality will thrive. Those that don't will become case studies.

We built Mirus to help you be the former.

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